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Swaziland Has A New Name -“eSwatini”. King Says Former Name is Colonial, Sounds Like Switzerland-European Nation

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By Jaibe Augustine on ARREYB

One of the fewest surviving kingdoms on the African continent, Swaziland headed by King Mswati III has changed her name to “eSwatini”. 

The name change is attributed to reasons that many people get confused between Swaziland and Switzerland given the very noticeable similarities in name pronunciation and spellings. 

The declaration was announced by king Mswati III during the Independence Day celebration event.  He argued that Swaziland was a colonial name which made many people to mistake the pronunciation of the country to that of the European Switzerland. 


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“eSwatini” had already been used on sporadic occasions but was only made official to the entire kingdom recently. King Mswati believes that the name is more identical to the people of his kingdom.

Many countries on the African continent equally experienced such name changes after their colonial masters had evacuated their lands due to pressures of nationalism. 

Present day Ghana was formerly called Gold Coast, Zimbabwe known as Rhodesia and many other African nations. The most intriguing thing about the name change of former Swaziland is the fact that it comes after about five decades of independence.

Perhaps the most paradoxical of them all was the way the eSwatini people reacted to the change of name. While those present at the renaming ceremony celebrated it with excitement, social media posts were completely different. Swazis or eSwatinis made nonsense of the name on twitter. Others criticized the move by their king and said there were more pressing things to handle like infrastructural development of the kingdom than a name changing ceremony. 




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I am Arrey Bate Arrey I am a blogger, digital journalist, Online Marketing consultant & digital entrepreneur who has been featured on the BBC World Service, British Council and other international media. 6 years as a communicator, I am one of Cameroon's best digital communicators and listed among British Council's Top 100 Young Journalists Worldwide in 2019. My blog was nominated at Infinity Blog Awards USA among top 200 blogs from 3,000 submissions worldwide. With a deep knowledge of social media, I founded Arreyb Media, an online media in advertisement, digital branding and blogging with more that 100,000 monthly views on our website . I have built an insight driven online advertising and digital advertising skill serving 500+ brands and running even online presidential election campaigns. I have a deep insight-driven & customer-centered knowledge consulting and developing successful B2B and B2C go-to advertising/marketing ideas and was the first blogger to organize a national tour in Cameroon. The ARREYB Media national tour (ABNTour) was a series of 7 conferences held in 7 towns in Cameroon to train young entrepreneurs & media persons on digital branding and building a band, business or career via social media . Always smiling, I report as a journalist, consult as a media expert I am the founder of the AB Afrikpreneur Awards, an African award to celebrate entrepreneurial bodies & systems across Africa and the author of the book "How To Make Money, Build Right Relationships With Social Media" Through our media prowess, my team and I have been able to help several business owners, brands and institutions make more money and enjoy the beauty of business. I can do same for you ! I believe you have what it takes to change the world and live the life you’ve always wanted. The question is, are you ready to take your business or brand to the next level and start making more money ? I am one click away & anxious to help you []