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“My Family Suggest I Quit Or Withdraw From Political And Investigative Reporting”. Cameroon Media Guru, Mimi Mefo In Exclusive Talks On ARREYB

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Mimi Mefo is a graduate from UB’s Journalism and Mass Communication department and currently a Journalist at Equinoxe Television, Douala.
As an outstanding journalist with years of experience, Mimi has a lot to write home about. She stands as one of the most distinct female journalists in Cameroon with over three awards, serving as editor in Chief in charge of the English news service at Equinoxe. 

In this prolific writing, Mimi spoke to ARREYB News Reports, revealing details about her 7 years of experience on the Cameroon media landscape coupled with the fact that she ventures on daring side of political reporting. 

She was interviewed by Ndzi Giyo


“I am ready to go extra miles, brave all odds to get the right information . Its all about passion”.

 —- Mimi Mefo 2018 —-

Giyo: What are some of the challenges you’ve encountered in the profession? 

Mimi: Though I am bilingual (because I studied French and English in High School) the knowledge was not enough to adapt to the French-speaking environment where majority of press kits, speeches are delivered in French when i am on coverage. However, i am slowly but surely picking up.

A second challenge I face is that my area of interest is politics and more often than not, I need to invite guests over for debates but to have English speakers ready to be part of the programs is sometimes difficult (and I understand because the political environment is quite slippery). 

The unstable political situation in the country has also been a challenge to me, as my family at times suggests I quit or withdraw from political and investigative reporting. 

Giyo: It’s hard to find women dominate in the African sphere of communication. How did you do it?

Mimi: I am a Cameroonian who believes that hard work pays. Humility they say is a virtue. I always consult senior colleagues, Im receptive to constructive advice and ready to right my wrongs for a better output. I am the one at the forefront but mind you many senior colleagues in the office, our technicians and other veterans in the field out there have been the backbone of my success today and i can’t thank them enough. 

I am ready to go extra miles, brave all odds to get the right information and above all, gender has never been a barrier to me.

Giyo: Tell us about the gender part of it?

 Mimi: I wouldn’t want any to qualify me unfit for a particular field of coverage because i am a woman and need to be protected. During one of my field reports in Batibo for instance, I remember I was the lone woman amongst journalists, administrators and security forces. It’s all about passion. 

Giyo: Who’s been your inspiration/role model for all your time of practice?

Mimi: In Cameroon I have several male and female journalists who are an inspiration to me but more specifically i have always looked up to Ester kima of CRTV since my early days in the Department of Journalism and Mass Communication, UB. I love her confidence and articulation. Out of Cameroon, i am inspired by Amanpour of CNN. I wish to meet them someday and get to where they are now.

Giyo: You were recently crowned the 2017 Female Journalist of the Year at The Scoop Media Awards. How did you do that?

Mimi: I am nothing without my team; I want to thank the technical team and the newsroom for their advice and support. I also thank everyone who look up to me and encourage me in one way or the other.

I thank the scoop media group for the outstanding recognition, I would never have imagined my works were being monitored by veterans in the profession, talk less of being recognized.

I also thank my family for always being there and above all i thank God.

Giyo: You’ve gotten an award; it doesn’t end there obviously; what’s your next move?

This is the 2nd recognition this year and my 3rd award so far. I believe the more the awards the harder I need to work to proof my worth. And i can’t do this on my own. I want to seize this opportunity to thank the management of Equinoxe for the confidence bestowed on me since day one.

GIYO: Any plans for a family any time soon?

Mimi: About family…that is a soon to be project and i cant wait 




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I am Arrey Bate Arrey I am a blogger, digital journalist, Online Marketing consultant & digital entrepreneur who has been featured on the BBC World Service, British Council and other international media. 6 years as a communicator, I am one of Cameroon's best digital communicators and listed among British Council's Top 100 Young Journalists Worldwide in 2019. My blog was nominated at Infinity Blog Awards USA among top 200 blogs from 3,000 submissions worldwide. With a deep knowledge of social media, I founded Arreyb Media, an online media in advertisement, digital branding and blogging with more that 100,000 monthly views on our website . I have built an insight driven online advertising and digital advertising skill serving 500+ brands and running even online presidential election campaigns. I have a deep insight-driven & customer-centered knowledge consulting and developing successful B2B and B2C go-to advertising/marketing ideas and was the first blogger to organize a national tour in Cameroon. The ARREYB Media national tour (ABNTour) was a series of 7 conferences held in 7 towns in Cameroon to train young entrepreneurs & media persons on digital branding and building a band, business or career via social media . Always smiling, I report as a journalist, consult as a media expert I am the founder of the AB Afrikpreneur Awards, an African award to celebrate entrepreneurial bodies & systems across Africa and the author of the book "How To Make Money, Build Right Relationships With Social Media" Through our media prowess, my team and I have been able to help several business owners, brands and institutions make more money and enjoy the beauty of business. I can do same for you ! I believe you have what it takes to change the world and live the life you’ve always wanted. The question is, are you ready to take your business or brand to the next level and start making more money ? I am one click away & anxious to help you []