Ecobank launches Rafiki,Facebook Artificial Intelligence For Easy Digital Banking

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By Erwin Ayota in Douala

Ecobank has launched Rafiki, a chatbot that changes customer’s experience forever! Rafiki helps customers enjoy Ecobank products from Facebook, solves issues around account enquiries and answers bank-related questions.

Worldwide, Artificial Intelligence(AI) bots have been explored for commercial use in banking through various models. Ecobank has joined the many banks that are already delivering this service. Even more exciting is the fact that they are starting with Africa’s favourite digital platform – Facebook.

Wondering the size of the opportunity Ecobank has with Rafiki launch?

• Facebook asserts that it has “more than 300,000 business bots and 8 billion messages exchanged between them and users”, according to Mark Zuckerberg.

• Quartz Africa cites that Facebook has approximately 170 million Africans using Facebook, “mostly on their phones”.

• GMSA predicts close to 500 million smartphones in sub-Saharan Africa by 2020.

Rafiki brings Ecobank digital services including Ecobank Mobile and EcobankPay directly on social media channels, which have become a part of everyday life.

Ecobank now provides various points of contact to access bank services virtually and uses AI to learn customers’ behaviour and better serve them at their point of need/contact.

Rafiki is giving consumers another channel through which they can access the Ecobank Mobile App. But unlike all other channels, Rafiki affords the opportunity to delight customers in their natural environment. Right on Facebook via messenger, customers can send money, buy airtime, pay bills, get EcobankPay for their customer payments, open an Ecobank Xpress Account, check balance, today’s exchange rates, and customer service support.

No need to log out and launch the app. Ecobank customers will enjoy another one-stop shop for easy and convenient banking services from anywhere, anytime – with more possibilities.

This is a great opportunity for Ecobank to increase activity on the app and further entrench their resolve to support customer’s self-serve using the digital channels. Rafiki is also developed as part of Ecobank efforts to reach its increasingly digital-savvy customers in Africa. With the instant 24/7 access to a personal banking chatbot, the Bank’s goal is to provide an exceptional customer experience and meet their customers wherever they are.

Search “EcobankPay with Rafiki” on Facebook Messenger now.

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ARREYB
 

I am Arrey Bate Arrey I am a blogger, digital journalist, Online Marketing consultant & digital entrepreneur who has been featured on the BBC World Service, British Council and other international media. 6 years as a communicator, I am one of Cameroon's best digital communicators and listed among British Council's Top 100 Young Journalists Worldwide in 2019. My blog www.arreyb.com was nominated at Infinity Blog Awards USA among top 200 blogs from 3,000 submissions worldwide. With a deep knowledge of social media, I founded Arreyb Media, an online media in advertisement, digital branding and blogging with more that 100,000 monthly views on our website www.arreyb.com . I have built an insight driven online advertising and digital advertising skill serving 500+ brands and running even online presidential election campaigns. I have a deep insight-driven & customer-centered knowledge consulting and developing successful B2B and B2C go-to advertising/marketing ideas and was the first blogger to organize a national tour in Cameroon. The ARREYB Media national tour (ABNTour) was a series of 7 conferences held in 7 towns in Cameroon to train young entrepreneurs & media persons on digital branding and building a band, business or career via social media . Always smiling, I report as a journalist, consult as a media expert I am the founder of the AB Afrikpreneur Awards, an African award to celebrate entrepreneurial bodies & systems across Africa and the author of the book "How To Make Money, Build Right Relationships With Social Media" Through our media prowess, my team and I have been able to help several business owners, brands and institutions make more money and enjoy the beauty of business. I can do same for you ! I believe you have what it takes to change the world and live the life you’ve always wanted. The question is, are you ready to take your business or brand to the next level and start making more money ? I am one click away & anxious to help you [arreybmedia@yahoo.com]

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